Marketing > Understanding the email marketing system

Understanding the email marketing system

Manage email subscribers and send newsletters from your website. The core system is built around:

  • subscription forms
  • subscriber lists
  • opt-in settings
  • newsletters
  • subscriber profile management

Depending on your setup, you may also have access to advanced features such as automated newsletters or autoresponders.

How it works

The standard email workflow usually looks like this:

  1. A visitor signs up through a subscription form.
  2. They may be subscribed immediately or asked to confirm their email, depending on your opt-in settings.
  3. The subscriber is added to your list or lists.
  4. You send newsletters to all subscribers or to selected lists.

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